Join us Monday, August 21st for Technology and Regional Planning

What: Forward Fest Technology and Regional Planning session

Where: AmFam Dream Bank, 1 N. Pinckney St, Madison, WI

When: Monday, August 21st, 2pm – 5pm

Register through Eventbrite or our Facebook page

A Greater Madison Vision is happy to be part of this year’s Forward Fest, Wisconsin’s largest technology and entrepreneurship festival. Held throughout an 8-day period at venues across Madison, Forward Fest features workshops, panels, behind-the-scenes tours, and more.

We are hosting an event on Monday, August 21st from 2 to 5pm at the American Family DreamBank called “Technology and Regional Planning.” This event features a number of hands-on planning activities, including our “iPlan Greater Madison” computer game, turning model block neighborhoods into beautiful 3D models and renderings, and a peek into the virtual reality future of planning!

Register for our “Technology and Regional Planning” event on Eventbrite, or our Facebook page.

Schedule an iPlan workshop with your group today!

Regional Planning Commission staff have been hard at work with the Epistemic Games Group at the UW-Madison’s Wisconsin Center for Education Research to develop this exciting and engaging tool. We will be using it at several workshops around the region in the coming months, and we hope you can join us!

The workshops are free, and light refreshments are provided! We invite you to contact us today to set up an iPlan workshop with your group.

What is iPlan?

iPlan is a simple computer game that puts players in the role of planners at the Regional Planning Commission and challenges them to come up with a future development map for the region that accommodates projected population and employment growth over the next 30 years. Players will work first independently, and then as a team, to navigate an interactive map and identify specific areas and development types on urban and undeveloped land across Dane County. Built-in “stakeholders” in the game will comment on submitted maps from the perspective of regional issues they care about. We will close each workshop with a facilitated discussion of preferences, strategies, and values and how they affected the kinds of maps players made.

Who can play?

We are looking for participants who are available for a one- to two-hour workshop in communities around Dane County. Players can be middle school-aged and up. Ideally, players will be citizens enthusiastically involved in community affairs, members of municipal councils or committees, or staff and decision makers from private, non-profit, or public entities involved in fields like public health, social justice, community/economic development, housing, land development, or other similar fields.

How can you host a workshop?

If you are a member of a group, organization, public committee or board, or other existing body, we hope you can host an iPlan workshop with your group! Contact Capital Area RPC community planner Matt Covert ( or (608) 283-1265) to schedule an iPlan workshop. We are happy to set up a workshop at a location and time that works for you and other members of your group.

A Greater Madison Vision will provide up to 15 simple, easy-to-use “Chromebook” laptop computers on which to run the game!

We also hope to host drop-in iPlan sessions prior to official meetings of city, village, and town councils and commissions. If you would are a member of such a group and would like an opportunity to try a fun, facilitated community engagement event with your constituents, contact us! We would be happy to work with you. For upcoming locations and dates, please visit our online calendar.

Visit our iPlan page to learn more about the game!

Get engaged with our NEXT round of online survey questions on driving forces!

The next round of public input on what forces will drive future change is here! A Greater Madison Vision is working with Polco, a locally-based polling company, and the first round of questions is available now!

To answer our questions, you’ll need to download the Polco app (available for Android and Apple), or visit and make an account. Registering is free and quick.

One great part about Polco is that based on your location, you will see questions from other governments and agencies whose work affects you. Several local communities in the Greater Madison Region are also using Polco to engage with their constituents, and since regional cooperation is an important part of what A Greater Madison Vision is all about, we think you will really enjoy engaging with this platform.

What we’re asking

Last year, we learned through our Values Survey what regional challenges were most important to people in the Greater Madison Region, what core values motivate people, and how the public thinks we should address our shared transportation and growth challenges.

Now, after hearing from more than 60 people in the first round of our public engagement on what trends and issues will drive future change, we have a pretty good idea what people think are the primary driving forces in the Greater Madison Area!

See the Results

Through a combination of an online survey on our website, six different facilitated discussions, and a review of the driving forces/scenario planning literature, 65 people contributed 279 different individual driving forces. Through a process of data coding and matching, staff narrowed this list down to around 40 categorized driving forces. The scenario planning sub-group of the AGMV Steering Committee, working together with staff, narrowed this list down even further, resulting in the identification of the following driving forces:

Social and Demographic

  • Doubling of the population of older residents
  • Increasing racial and ethnic diversity
  • Increasing income inequality
  • Changing housing and transportation preferences
  • Urbanization – continued shift from rural to urban



  • Jobs increasingly replaced by automation
  • Autonomous vehicles become commonplace
  • Rise in online delivery of education



  • Climate change
  • Continued stress from runoff and invasive species in region’s lakes and rivers
  • Declining biodiversity and function of natural systems



  • Increase in online shopping
  • Continued agricultural consolidation
  • Housing costs continue to rise faster than incomes
  • Shift to more renewable, distributed energy



  • Continued polarization and conflict
  • Weakening of democratic institutions and norms
  • Increasing global instability

NOW, we’re asking you to weigh in on which of these driving forces in each category you think is the most important. After we hear from you, the top couple choices from each category will move on to the next round, when we will ask you about the most likely impacts of each driving force on life in the Greater Madison Region.

Follow us on Facebook and Twitter, or check back with us on our website, to read about when the next round of questions comes out!

Visit our Driving Forces page on this website to learn more about the process.

Apartment, Mixed-Use Development Taking Off

Single-family residential has historically been the dominant mode of living in the greater Madison Region. However, construction trends reflect a notable shift towards multi-family housing. From 1990 to the Great Recession, the number of issued building permits for single- and for multi-family residences were about equal. Since 2010, however, permits for multifamily housing have significantly increased. As of 2016, this shift is still occurring.

In the past year alone, multi-family and mixed-use residences are rapidly expanding in and around Madison. Below are an assortment of development projects in various stages throughout the Greater Madison region ranging from mixed-income workforce housing in Middleton to riverfront multi-family residential projects in Monona.

Municipality Project Description Status
City of Stoughton Kettle Park West Planned mixed-use neighborhood on Stoughton’s west side Construction Phase
City of Fitchburg Quarry Vista Planned development project redeveloping Hammersley Quarry into mixed residential neighborhood In Progress
City of Fitchburg Fahey Fields Proposed single and multifamily residential In Progress
City of Verona 416 E Verona Avenue Proposed mixed-use development along Verona Road Approved
City of Verona VeloCity Approved mixed-use building project along Paoli Road (29 units) Approved
City of Verona West End Approved 37-unit mixed use development in west Verona Approved
City of Middleton Bishop’s Bay Multi-family and mixed use development types as part of larger community planning initiative in north Middleton In Progress
City of Middleton Stagecoats Apartments 96-units of mixed-income workforce and market rate housing near Pheasant Branch Conservancy (19 affordable units) In Approval Process
City of Middleton Tribeca Village Assortment of Luxury Apartments along Middleton’s north side Construction Phase
City of Sun Prairie FC Land LLC Proposed multi-family residences Planning Stage
City of Sun Prairie Continental Properties Proposed 228-unit apartment complex, built in 12 buildings Precise Implementation Plan Approved
Village of Oregon Jefferson Crossing Downtown apartment complex, slated for completion in July 2018 Under Construction
Village of Cottage Grove Drumlin Residences 62-68 units of independent living senior housing Approved
City of Monona Yahara Commons Yahara River redevelopment project incorporating commercial and multi-family residential City executive property acquisition
Village of McFarland SA Living LLC 16-unit rental development at Sigglekow and Marsh Roads Approved by Plan Commission
Village of Mount Horeb Jacob Klein Senior Housing Planned 40 unit, three-story senior housing Planning Stage
Village of DeForest Park Place Apartments 200-unit luxury apartment complex north of Token Creek Park Under Construction
City of Madison 1603 Monroe Street Mixed-use buidling with commercial and 44 apartments near Camp Randall Approved
City of Madison 7933 Tree Lane Four story mixed use development with 45 affordable housing units Approved
City of Madison Woods Farm Development 11 4-unit dwellings and a multi-family development as part of larger east-side development Approved
City of Madison The Village at Autumn Lake 5 Apartment buildings containing over 200 rental units on Madison’s northeast Side Going through City Process
City of Madison 121 North Butler 52-unit downtown apartment building Going through City Process
City of Madison West Place Redevelopment Mixed-use spaces along Gammon Road Going through City Process
City of Madison 201-215 North Blount Proposed downtown 8-unit apartment building Going through City Process
City of Madison Judge Doyle Square Over 300 apartment units in JDS project downtown Going through City Process
City of Madison The KM2 Building Mixed-use downtown facility with 21 apartment units Going through City Process

Communities in the region are accounting for even more of this type of housing by 2040 in their comprehensive plans, as demonstrated in the animation below. It shows a time progression of multi-family and mixed-use development that existed in 1990 and 2010, and is planned out to 2040.

Growth of Multi-family and Mixed Use Development in the Region

If this trend continues across the next 30 years, it could have significant implications for people, communities and businesses across the greater Madison region. We can look to regional planning initiatives in the greater Philadelphia and Chicago regions. Both the Delaware Valley Regional Planning Commission’s Connections 2040 Plan for Greater Philadelphia and the Chicago Metropolitan Agency for Planning’s On to 2050 plan aptly identify shifts towards walkable, mixed-use, urban places as a potential future scenario their regions could face. A Greater Madison Vision took a close look at the Philadelphia and Chicago initiatives in June.

“iPlan Greater Madison” Workshops Begin!

June 12, 2017

Introducing “iPlan Greater Madison,” the regional planning simulation game!

As you’ve heard from the Regional Planning Commission over the past year and a half, A Greater Madison Vision is a unique public-private effort to craft a new regional vision and plan for growth. A big part of this process is educating the public about the issues involved in regional planning, as well as hearing from the public about how to manage the trade-offs and competing interests that have a stake in how we grow and develop. To that end, A Greater Madison Vision is pleased to announce the official launch of “iPlan Greater Madison,” the regional planning simulation game!

Regional Planning Commission staff been hard at work with the Epistemic Games Group at the UW-Madison’s Wisconsin Center for Education Research to develop this exciting and engaging tool. We will be using it at several workshops around the region in the coming months, and we hope you can join us!

Workshops to be held in Verona, Fitchburg, Waunakee

This week, we will hold workshops in Verona and Fitchburg, and one in Waunakee at the end of June. We are trying to reach communities around the region to make sure we get a broad cross-section of perspectives about the best ways to accommodate growth and development.

Other communities targeted for workshops include Sun Prairie, Middleton, Cross Plains, Stoughton, Cambridge, and Madison.

The workshops are free, and light refreshments are provided! We invite you to contact us today to set up an iPlan workshop with your group. To learn more about the workshop and the tool, visit our iPlan page!