Get engaged with our NEXT round of online survey questions on driving forces!

The next round of public input on what forces will drive future change is here! A Greater Madison Vision is working with Polco, a locally-based polling company, and the first round of questions is available now!

To answer our questions, you’ll need to download the Polco app (available for Android and Apple), or visit and make an account. Registering is free and quick.

One great part about Polco is that based on your location, you will see questions from other governments and agencies whose work affects you. Several local communities in the Greater Madison Region are also using Polco to engage with their constituents, and since regional cooperation is an important part of what A Greater Madison Vision is all about, we think you will really enjoy engaging with this platform.

What we’re asking

Last year, we learned through our Values Survey what regional challenges were most important to people in the Greater Madison Region, what core values motivate people, and how the public thinks we should address our shared transportation and growth challenges.

Now, after hearing from more than 60 people in the first round of our public engagement on what trends and issues will drive future change, we have a pretty good idea what people think are the primary driving forces in the Greater Madison Area!

See the Results

Through a combination of an online survey on our website, six different facilitated discussions, and a review of the driving forces/scenario planning literature, 65 people contributed 279 different individual driving forces. Through a process of data coding and matching, staff narrowed this list down to around 40 categorized driving forces. The scenario planning sub-group of the AGMV Steering Committee, working together with staff, narrowed this list down even further, resulting in the identification of the following driving forces:

Social and Demographic

  • Doubling of the population of older residents
  • Increasing racial and ethnic diversity
  • Increasing income inequality
  • Changing housing and transportation preferences
  • Urbanization – continued shift from rural to urban



  • Jobs increasingly replaced by automation
  • Autonomous vehicles become commonplace
  • Rise in online delivery of education



  • Climate change
  • Continued stress from runoff and invasive species in region’s lakes and rivers
  • Declining biodiversity and function of natural systems



  • Increase in online shopping
  • Continued agricultural consolidation
  • Housing costs continue to rise faster than incomes
  • Shift to more renewable, distributed energy



  • Continued polarization and conflict
  • Weakening of democratic institutions and norms
  • Increasing global instability

NOW, we’re asking you to weigh in on which of these driving forces in each category you think is the most important. After we hear from you, the top couple choices from each category will move on to the next round, when we will ask you about the most likely impacts of each driving force on life in the Greater Madison Region.

Follow us on Facebook and Twitter, or check back with us on our website, to read about when the next round of questions comes out!

Visit our Driving Forces page on this website to learn more about the process.